16 Rules for social media optimization Revisited

By Adam Singer

Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

Let’s revisit these 16 rules for social media optimization (SMO) and see which are still relevant.

Social media and seo: 5 essential steps to success

by Lee Odden

Now more than ever, company marketers are charged with improving performance with fewer resources and shifting marketing budgets from traditional to digital tactics like SEO and social media. There are significant benefits from combining search engine optimization and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO.

Making the most out of combining SEO insights with social media marketing tactics can be accomplished with a roadmap that identifies the audience you’re after, the goals you’re trying to reach (and can measure) as well as a strategy that sets the stage for the tactics you’ll use to execute your game plan. Read on to get a better understanding of how SEO and social media complement each other and a step by step guide for creating a social media roadmap.

10 reasons why social is your future seo strategy

by Adam Singer

The social web and search results support each other and are inexorably linked.  It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily.  I mocked up a quick version of what I view the cycle as...