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Closing the gap between generations opens a new

target market for advertisers

Correctly defining your target audience is one of the most important steps a marketer can take in developing advertising that works. Many marketers have focused their efforts primarily on the 25-54 year old demo, which according to Jonathon Pontell, author of Generation Jones, is a “shotgun approach.”

That vast age range includes the Boomers, Xers and newly coined, Jonesers - all of whom want very different things. You’re probably familiar with the Baby Boomers and Generation X, but the untapped, very lucrative market we’d like to tell you about is Generation Jones. Keep reading »